Pamlico Capital Enters Agreement to Make Strategic Investment in Personify Corp

July 26, 2018

Partnership offers growth investment and innovation supporting nonprofit technology transformation

Pamlico Capital (“Pamlico”) announced that it has entered into an agreement to make a strategic investment in Personify, Inc. (“Personify”), a leading provider of technology solutions for nonprofit organizations. Terms of the transaction were not disclosed.

“This marks a new chapter for Personify, and the next step in creating a leading Constituent Management and Engagement (CME) Platform,” said Eric Thurston, President and CEO of Personify. “Our vision is to help associations, charities and health and wellness organizations manage their members, fundraisers, donors and constituents by continuing to innovate and develop market-leading solutions for our clients. This partnership with Pamlico gives us the opportunity to accelerate our plans to create an end-to-end CME software platform that will be the best in class for the market.”

Personify is partnering with Pamlico at an exciting time. The Company is gaining strong market momentum with the release of its cloud-based constituent management software, and its 2017 acquisition of Wild Apricot, a member management platform for small associations, clubs and nonprofit organizations. Personify helps clients engage their constituents, increase revenue and optimize relationships.

“We seek to invest in leading vertically-focused software companies and are excited to welcome Personify to the Pamlico family,” said Pamlico Partner Eric Wilkins. “Our investment will allow Personify to accelerate core product innovation, while also expanding its existing offering to more broadly address the member-based and donor-centric nonprofit markets.”

Personify will maintain its headquarters in Austin, Texas. 

About Personify

Personify is the leading solution provider that empowers the best constituent-focused organizations to succeed. Personify offers products and services that enable organizations to acquire, engage and optimize relationships with their constituents. Personify captures and provides insight across all constituent interactions, allowing nonprofit organizations to drive productivity and maximize revenue. More information, visit www.personifycorp.com

About Pamlico Capital

Pamlico Capital is a private equity firm founded in 1988 that invests in lower middle market companies in the U.S. Pamlico Capital seeks control-oriented growth equity investments of up to $125 million alongside proven management teams in its target industries: business & technology services, communications, and healthcare. Since inception, the firm, based in Charlotte, NC, has invested over $3 billion. For additional information, please visit www.pamlicocapital.com