Pamlico Capital Announces Strategic Growth Investment in goHappy to Accelerate Innovation in Frontline Employee Engagement

Pamlico Capital, a private equity firm focused on high-growth technology and services businesses, today announced it has made a significant growth investment in goHappy, the leading provider of innovative frontline employee engagement tools. The investment will support goHappy’s next phase of growth as it continues to pursue its vision of helping employers drive stronger business outcomes through better engagement of their frontline teams.

goHappy works with leading national brands across the food service, hospitality, healthcare, manufacturing and retail industries, representing over 1 million frontline employees. Its solutions enable critical employee engagement workflows, as well as valuable analytics and benchmarking, all the while achieving best-in-class employee reach. goHappy’s commitment to innovation has led to recent new product introductions, including the Engagement Hub, which enables employers to more seamlessly share documents, files, and other company resources with company workers.

“Frontline employees are the backbone of a majority of businesses, yet too often they lack the tools and support they deserve,” said Shawn Boyer, CEO of goHappy. “This investment helps us continue to bring innovative solutions to employers that solve their most acute frontline challenges. We could not be more excited to partner with Pamlico Capital, who shares our values and is committed to helping us serve more employers and their frontline employees.”

“We’re thrilled to partner with goHappy and to have the opportunity to work closely with Shawn and his team as well as Growth Street Partners,” said Christiane Felts, Partner at Pamlico Capital. “goHappy’s tools are delivering measurable value to organizations by solving a deeply important and historically underserved challenge: reaching and engaging frontline employees. We look forward to supporting the team in expanding goHappy’s reach and furthering its mission.”

This investment is the latest milestone in goHappy’s growth cycle following the recent launch of new products including its Engagement Hub, Rewards & Recognition, Referrals and Workforce Analytics. Growth Street Partners, who originally invested in 2022, will continue to maintain a meaningful investment in the business.

Vista Point Advisors acted as the exclusive financial advisor and Goodwin Proctor LLP served as legal advisor to goHappy. Alston & Bird LLP served as legal advisor to Pamlico.