Pamlico Capital Makes Majority Investment in CLEARLINK Technologies, LLC

January 04, 2011

Pamlico Capital and management announced today that they have recapitalized CLEARLINK Technologies, LLC. CLEARLINK, founded in 2004, is a rapidly growing provider of performance-based customer acquisition solutions to a number of the largest suppliers of home services in the U.S. CEO Phil Hansen, CTO Bruce Westenskow, and COO Ben Henderson will remain significant owners of CLEARLINK and will continue to manage the growth of the company in partnership with Pamlico. Terms of the transaction were not disclosed.

CLEARLINK is dedicated to becoming the nation's leading technology-driven customer acquisition marketing company. CLEARLINK utilizes a diverse suite of online and offline local marketing services to reach fragmented consumers, generate leads, convert those leads into paying subscribers, and create incremental growth for some of the most recognized home services brands in the nation. CLEARLINK’s marketing solutions provide end to end customer acquisition, delivering performance-based advertising at a known, positive ROI.

“We chose to partner with Pamlico because of their track record of supporting companies and entrepreneurs as a first-time institutional capital provider,” said Phil Hansen, CLEARLINK CEO. “CLEARLINK is poised to continue to scale and expand its services into adjacent verticals. The expertise and resources Pamlico brings to our team will be critical assets in these endeavors.”

Pamlico Partner Walker Simmons said, “Our focus on making growth equity investments in technology enabled outsourced services companies led us to CLEARLINK. We were tremendously impressed by the caliber and breadth of the management team, as well as the opportunity CLEARLINK has to capitalize on the favorable trends in online and performance-based marketing.”

CLEARLINK was advised by Petsky Prunier Securities (financial advisor) and Holland & Hart LLP (legal advisor). Pamlico was advised by Alston & Bird LLP (legal advisor).

Jen Dowd
BackBay Communications

Celeste Chaney


CLEARLINK, based in Salt Lake City and established in 2003, is the leading provider of content marketing and sales conversion services for the nation’s top consumer brands. CLEARLINK partners with brands such as Dish Network, AT&T and CenturyLink to develop integrated marketing campaigns that generate leads and capture consumer interest. CLEARLINK then converts these inbound sales leads via highly proficient sales professionals. CLEARLINK specializes in inbound phone sales with industry-leading conversion and unmatched quality adherence.

Pamlico Capital

Pamlico Capital is a private equity firm founded in 1988 that invests in growing middle market companies in the U.S. Pamlico Capital seeks control-oriented growth equity and buyout investments of up to $75 million alongside proven management teams in its target industries, business and technology services, communications and healthcare. The firm, based in Charlotte, NC, currently manages over $2 billion in assets. Please refer to for additional information.