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Personify Acquires GTR to Expand Event Management Software Offering

Acquisition adds registration, lead retrieval, badge printing and more to Personify’s Community Experience Platform

Aug 31, 2022

Personify, Inc. (“Personify”), a technology company that enables organizations to manage and grow their communities, announced today the acquisition of Charlotte-based GTR Event Technology. GTR is a long-established player in the events industry, providing innovative solutions for event professionals and modern experiences for attendees. The acquisition of GTR allows Personify to offer a complete event management platform for organizers of trade shows, conferences, corporate meetings, and other events of all variations and sizes.

GTR has developed powerful and easy-to-use software, along with expert services for badge printing, online registration, lead retrieval and attendance tracking.

“The addition of GTR to Personify’s Community Experience Platform further enables our mission of helping our clients to manage and grow their communities. Our clients often want us to serve all their technology needs including event, association, and community engagement technology. GTR’s products now allow Personify to be a single source,” said Scott Collison, President and CEO of Personify.

Travis Tucker, CEO of GTR, added, “Being part of Personify’s Community Experience Platform will expand the audience of those who will now consider GTR’s products for their event management technology needs. Our market has immediately expanded. We look forward to providing a broader variety of associations, chambers, and trade show and event organizers with an exceptional event experience.”

Attendees will enjoy a seamless experience of Personify’s event website and online registration, event check-in and badge printing and a mobile conference app. Event organizers, exhibitors and sponsors can generate more revenue and productivity from trade show floor planning, lead retrieval, matchmaking, exhibitor and sponsor marketing, attendance tracking, and data reporting and analytics.

Travis Tucker, CEO of GTR, will join Personify’s team as the Head of Events Business Strategy.

Show organizers and association leaders can learn more about Personify’s event management technologies during the upcoming webinar “Better Together: The Future of Event Management with GTR, A2Z Events and Personify” on September 20 at 12:30 ET. To register for the webinar, click here.

Personify is a Pamlico Capital portfolio company and GTR is backed by Topmark Partners.

For additional questions not addressed above, please review our Client FAQ, available here.

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About Pamlico

Pamlico Capital is a private equity firm founded in 1988 that invests in growing middle market companies in North America. Pamlico Capital seeks control-oriented growth equity investments of up to $200 million alongside founders and proven leaders in its target industries: communications, healthcare IT, information services, tech-enabled services and software. The firm, based in Charlotte, NC, has assets under management of approximately $3.5 billion. For additional information, please visit