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Wayne Mincey joined Pamlico's Advisory Board in 2023.


Wayne has over 30 years of experience spanning strategy, finance, business development and M&A. His experience includes work in North America, Europe and Asia, and has included businesses ranging from start-ups to multi-billion dollar enterprises. He has been successful in turnarounds, as well as, growing successful enterprises to the next level through product development and sales-led growth. Wayne is an active board member for several venture and private equity backed businesses, including three Pamlico portfolio companies.

Wayne served as Executive Chairman, and previously CEO, of Chicago based Numerator (formerly Market Track, LLC), the leading provider of critical CPG advertising, pricing and shelf data. During his seven year tenure through 2017, Wayne led the company’s transformation from a simple ad tracking business into an omni-channel market intelligence and data analytics software company. The resulting 25% compound annual growth yielded a 5X return for shareholders.
Prior to joining Market Track, Wayne led various technology and data-centric businesses including The Hackett Group, Spherion Technology Services, Enthusian Corp, and Norrell Information Services. He spent the initial 15 years of his career with leading logistics provider Ryder System, Inc., where he held roles that included CFO-European Operations, VP-Corporate Planning and Development and eventually COO of the TRS subsidiary that was successfully spun off in his first private equity transaction.


BS Accounting – Morehead State University
MBA – University of Miami (FL)

Prior Experience

Numerator (formerly Market Track)
The Hackett Group
Spherion Technology
Ryder System, Inc

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