Pamlico Capital Announces Sale of Becker's Healthcare to Forge

Pamlico Capital (“Pamlico”) announced today that it has completed the sale of Becker’s Healthcare (“Becker’s” or the “Company”) to Forge, the B2B events and media company formed by the combination of Emerald and Questex and backed by Apollo Funds. Financial terms of the transaction were not disclosed.

Founded by Scott Becker, Becker’s grew from a single newsletter into a nationally recognized healthcare media company under the leadership of President and CEO Jessica Cole and the team she built. Since partnering with Pamlico in 2017, the Company has accelerated that growth significantly. Becker’s doubled its core brands from four to eight, adding Health IT, Payer, Behavioral Health and Pharmacy business units and expanded its live events portfolio from five conferences to 16, including new standalone summits for chief pharmacy officers, behavioral health leaders, oncology leaders and more. Over the same period, Becker’s doubled its client base to more than 1,250 organizations. Today, 100% of the largest U.S. health systems are represented across the Company’s live events and digital properties, Becker’s reaches more than 1.5 million healthcare professionals, and its flagship Annual Meeting drew more than 4,800 attendees in 2026.

“Becker’s was built on a simple idea: give the people running healthcare organizations the information and connections they need to lead well. For nearly two decades, our team has obsessed over that audience and our clients every single day,” said Cole. “Pamlico was an outstanding partner as we scaled, and I could not be prouder of this team. We are just getting started.”

“We are thrilled to keep growing and so thankful to our amazing team members at Becker’s Healthcare and to great leadership from Jessica Cole and a great partnership with Pamlico Capital. A great run and we are excited to keep growing,” said Scott Becker, founder and publisher of Becker’s Healthcare.

“We have been proud to partner with Becker’s for more than nine years,” said Scott Stevens, Partner at Pamlico. “Jess and her team are incredible leaders and operators, and they have never lost the customer-first culture that drew us to the business in 2017.” Pamlico Partner Jay Henry added, “Pamlico’s Core Purpose is to ‘build great companies, partner with exceptional people, stay true to our core beliefs.’ Our partnership with Becker’s has been a great example of that in practice. We are grateful to Jess, Scott and the entire Becker’s team for their partnership, and we are confident Forge is the right home for the Company’s next chapter.”

BrightTower acted as lead financial advisor and Holland & Knight LLP acted as legal counsel to Becker’s in the transaction.